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Unlocking Organisational Change Through Storytelling

What is Organisational Storytelling?

Organisational Storytelling serves as a powerful catalyst for change within companies. It goes beyond the mere telling of stories; it's a strategic device that ingrains change into the fabric of the entire organisation. By leveraging the art of storytelling, you can weave narratives that resonate with your workforce, fostering a culture of continuous improvement.

Who is Organisational Storytelling For?

Tailored for organisations committed to continuous improvement, Organisational Storytelling is ideal for those seeking to engage internal stakeholders in cultural transformation. It is designed to inform customers and external stakeholders about your organisational vision and the changes in effect. Additionally, it serves to enlighten the general public about your expertise and experience.

Benefits of Organisational Storytelling

Engaging Internal Stakeholders

Use stories to captivate and involve internal stakeholders, fostering a cultural transformation that aligns with your organisational goals.

Informative Communication

Effectively communicate your organisational vision and ongoing changes to both customers and external stakeholders, creating a transparent narrative.

Public Enlightenment

Showcase your expertise and experience to the general public through compelling stories, enhancing your organisational reputation.

Formative Feedback

Gather valuable feedback on your organisational transformation, facilitating future revisions and improvements.

Crafting Persuasive Stories for Organisational Change

In this guide to storytelling for organisational change, discover effective strategies for collecting and communicating stories about organisational transformation. Dive into Untold’s Virtual Innovation Storytelling Training for a high-impact, self-paced experience that shares insights from interviews with 100 innovation leaders on leveraging storytelling for change and innovation acceleration.

Driving Engagement and Transformation

Change demands engagement, and the story-sharing techniques outlined in this guide empower you to engage individuals across your organisation. From front-line staff to executive leadership, tap into the collective intelligence of your organisation to achieve greater engagement in your transformational journey. As expert writing consultants, we guide thought-leading organisations in collecting, analysing, and disseminating stories that drive their missions. Explore our professional writing and content strategy sessions to discover how you can become an Untold client and harness the transformative power of organisational storytelling.

What's Included in Our Storytelling Package:

Tailored Storytelling Sessions: Unlock the power of storytelling through personalised small group sessions that cater to your organisation’s unique needs.

Immersive Workshops:

Participate in hands-on workshops that provide practical insights into crafting compelling narratives for change.

Strategic Story Mapping:

Learn how to strategically map stories to your organisational goals, ensuring a seamless integration of narratives into your transformation journey.

FAQs - Storytelling for Organisational Change

What role does storytelling play in change management?

Stories have been integral throughout history for entertainment, education, and shaping cultural values. In change management, storytelling serves to communicate not only concrete changes but also new behaviours crucial for achieving the desired organisational vision.

How does storytelling address communicative challenges in change?

Storytelling helps in creating engaging communication, linking individual activities with a larger perspective, bringing vision and values to life, and communicating individual results along with desirable behavioural changes. It effectively navigates the challenges of change communication.

How can storytelling be used to interpret a vision or value statement?

Storytelling allows communicators to interpret abstract visions by identifying concrete behaviours and desired results. It helps communicative leaders become investigative journalists, observing, interpreting, and asking questions to uncover actions that reflect the desired change.